We spent years sending businesses leads. Then we watched them get lost.

Pingdesk grew out of SEO and marketing agency work. The job was to make the phone ring: rankings, ads, landing pages, the lot. And it worked. The problem showed up afterwards.

Calls went unanswered because the owner was under a sink or in a treatment room. Web enquiries sat in an inbox until the evening. Quotes were sent and never mentioned again. Customers who'd happily come back were never asked. The marketing wasn't the weak link; the follow-up was.

So we moved the work to where the money was actually going missing. Same background in automation and tracking, pointed at operations instead of traffic. Every workflow we build starts from a specific, expensive problem a business can describe in one sentence.

That's the whole idea. Not AI for the sake of it; just the follow-up you'd do yourself if you had the time, running reliably in the background.